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1 two-step marketing
Англо-русский словарь промышленной и научной лексики > two-step marketing
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2 conversion rate
показатель привлечения покупателей в двухступенчатом маркетинге (т.е. процент людей, совершивших второй шаг после того, как они сделали первый); см. two-step marketingАнгло-русский словарь промышленной и научной лексики > conversion rate
См. также в других словарях:
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